Even after all this time and despite the collective genius of google’s revered sandal-wearing wizards, search still seems to be in the dark ages doesn’t it? I mean, I search for a product or service and get a gazillion results. It’s all quantity, no quality. I search for cake, yet I have no idea if it’s good cake or bad cake. Result? Next to useless. Imagine a world of search where results reflect the quality of the offering. This could be possible based on information available on the net, such as reviews, prices, opinion, customer base, etc. Search needs to return real value to the user, not a directory of who spent the most on SEO.