Social media is about the passive absorption of information. It enables us to take in large volumes of information and news from many sources in manageable bitesize chunks. This is how facebook enables us to keep up with 300+ friends. One of the most common issues in businesses is lack of communication. Management and staff don’t know what’s going on. Think about that for a second. There’s no excuse.
Just imagine how much time and money businesses would save on pointless meetings and presentations, not to mention how much better informed management and staff would be, if they adopted social platforms as their preferred style of internal communications. The tools are out there.
Many businesses still have policies against the use of social media, and will surely alienate and suffocate an entire generation of employees as a consequence. The world has gone social. Isn’t about time business managers did the same?