The big news in the socialsphere over the last 24 hours is that you can now pin audio from Soundcloud to Pinterest. As an enthusiastic would-be rock star with a veritable plethora of tracks on soundcloud I was delighted with this news, especially as I was so disappointed when I opened my Pinterest account initially that I couldn’t share audio. Reports advise me that I can ‘add a URL to Pinterest’ (presumably this means in the usual way?) or use the Pin It button in my browser. I can’t. Neither works. Very disappointed user. They probably work for some people with certain configurations but if you can’t get it right for a mac user using mainstream browsers (safari / pinterest) then pack your things and go home. The only thing worse than a brand failing to deliver on the most basic expectations of it’s users from the outset, is later telling them it can and then disappointing them. Pinterest/Souncloud – fail.