The alluring execution and emotive soundtrack of the new John Lewis spot caught my attention.
The message – ‘what’s important in life doesn’t change’ – has a ring of profoundness about it that will doubtless make consumers feel even better about a brand they already love. However it also somehow seems guilty of lacking substance and any real relevance to the retailer. Perhaps this is one of those examples of advertising where the creative is so powerful that the rationale takes second place.
What’s your take?