I’m Louis Payne, marketing strategist, builder of brands, aspiring rock star, Karate do yudansha and Brit abroad. BabbleLab is my brain dump, a repository of content that excites, amuses, expands and confounds the grey matter. I’m curious about building killer brands and all things related to digital and social media. There’s a lot of very cool stuff going on in our industry right now. There’s also a lot of bullshit, so I try to keep it real here. Why not put the kettle on, treat yourself to a biscuit and stay a while? And remember to share your thoughts before you leave.