Only when you are able to take a fundamentally simply concept and make it incomprehensibly complex, can you truly consider yourself to be an expert.
They key to success in the social economy is giving customers the motivation and tools to be brand-advocates, to favour the brand and own that.
There is never a good time to use Comic Sans.
If you don’t have a clear objective you have nothing to measure your success against.
Do less and do it well.
Challenging convention is the fuel of progress.
Most ideas are good ideas in isolation. That doesn’t necessarily mean they are good ideas in the context of the bigger picture.